Privacy Policy
Last Updated: October 6, 2025
Contents
- 1. Scope
- 2. Information We Collect
- 3. How We Use Your Information
- 4. How We Share Your Information
- 5. International Data Transfers
- 6. How Long We Keep Your Information
- 7. How We Store and Secure Your Information
- 8. Your Privacy Rights and Choices
- 9. Cookies and Similar Technologies
- 10. Children’s Privacy
- 11. U.S. State Privacy Rights
- 12. Updates to this Privacy Policy
- 13. Contact Us
SI Tickets, Inc. ("SI Tickets", "Sports illustrated Tickets", "We", "Us") respects your right to privacy. This Privacy Policy, together with our Cookie Policy, explains how we collect, share and use personal information about you and how you can exercise your privacy rights.
We recommend that you read this Privacy Policy in full to ensure you are completely informed about your personal information. However, if you only want to access a particular section of this Privacy Policy, then you can click on the relevant link [above] to jump to that section.
If you have any questions or concerns about our use of your personal information, then please contact us using the contact details under the Contact Us heading below.
Return to top1. Scope
This Privacy Policy applies to any Sports Illustrated Tickets website, application, service, or tool (collectively our “Services”) where this Privacy Policy is referenced, regardless of how you access or use the Services, including through mobile devices.
This Privacy Policy describes the types of information we may collect from you or that you may provide when you use or access our Services, who we share it with, along with the rights and choices available to you.
This Privacy Policy does not apply to information collected by third parties, including, without limitation: Sports Illustrated Tickets’ partners’ websites, applications, services, or tools, where such information is collected solely by a third party and not disclosed to or used by Sports Illustrated Tickets; or third-party websites, applications, or content (including advertising) linked to or accessible from the Sports Illustrated Tickets website or Services.
The controller of your personal information described in this Privacy Policy is SI Tickets, Inc., located at 26 Broadway Suite 934, New York, NY 10004, USA.
Return to top2. Information We Collect
The personal information we collect about you will depend on how you interact with us, the choices you make, and the types of Services and features you use.
We may collect and process the following information about you:
Information You Provide to Us
When you use our Services, we will collect certain personal information from you directly. This includes information you provide when you:
- Create a customer account or update your account details
- Use our Services to purchase or sell tickets
- Download and use our apps
- Provide us with identification required to verify your identity (e.g., passport, tax ID) for verification
- Provide feedback, participate in surveys, report issues with our Services or otherwise communicate with us in any way
- Engage in promotions or community discussions.
This information may include:
Identity Data such as your name, email address and password, telephone number, and copies of formal ID documents, such as your passport or ID card, business seller information and tax identification number.
Account and Profile Data such as your login information (email and password), your social media handle and log in details (where you choose to create your Sports Illustrated Tickets account and log in to our Services using your social media account), Identity Data you provide when you register for a Sports Illustrated Ticket account and other profile information you voluntarily provide (which may include your profile picture and access to your camera and/or photo library, if you choose to enable this sharing on your device).
Contacts Data such as contacts from your device or social media account (only where enabled).
Transaction Data such as truncated credit or debit card details, payment method, transaction statements, your billing address, your delivery address or the delivery address of the intended recipient of your order, payments and orders to and from you, and event attendance history ("Orders"). We do not collect or store your full credit or debit card details (which are processed by payment service providers who are separate controllers of your data. Please refer to your payment service provider's privacy policy for further details on their data collection practices.
Communications Data such as your feedback on our Services and other communications with us (including when you interact with our customer service agents offline), any queries you raise, competition and survey entries, chat, email or call history with us or with third party service providers. This will include information as to how you contact customer services and the channel of communication that you use or any information that you send to us. We may monitor or record telephone conversations, chats or other communications between you and us.
Advertising and Marketing Data such as the Identity Data you provide when you subscribe to emails or other marketing communications, your interests based on your viewing history of events or artists, anything you identify as a favorite on Sports Illustrated Tickets (e.g., artists, shows, teams, venues), your purchases, survey responses, promotions you enter and your communication and marketing preferences.
Social Media such as when you interact with our social medial pages, we collect personal information that you choose to provide us, including your contact details. In addition, the companies that host our social media pages may provide us with aggregate information and analytics about our social media activity. If you connect your social media account to your Services account, you will share certain personal information from your social media account with us, for example, your name, email, photo, and other information that may be or you make accessible to us when you connect your social media account to your Services account.
Uploaded Content such as any personal information in photographs that you upload for your profile picture, provide as part of product reviews or when sharing content as part of the socialization functions on our Services, request assistance from customer service, or when you take part in competitions, or upload photos to social media (where you allow us to use such images).
You are not generally obligated to disclose data to us except in certain circumstances, for example because of legal obligations, however we need to collect certain personal information from you in order to provide the requested Services to you. If you do not provide the requested information, we may not be able to provide the Services.
Information We Collect Automatically
When you visit or use our Services, we or our service providers acting on our behalf, may automatically collect certain personal information from you. In some countries, including countries in the European Economic Area ("EEA"), this information may be considered personal information under applicable data protection laws. This may include:
Device Data collected from (or as a result of your using) your device (including by means of cookies and similar tracking technology), including your Internet Protocol (IP) address, browser type and version, time zone setting, operating system, device information (such as model, device type, device ID), and other unique device identification numbers or other identifiers.
We use Google’s invisible reCAPTCHA application on our Services to protect against spam and other automated abuse. The reCAPTCHA tool may make use of cookies, as well as other information like IP address, and other interaction data. The use of the reCAPTCHA tool and any information collected through the tool are subject to Google’s privacy policy, available at https://policies.google.com/privacy, and Google’s terms of service, available at https://policies.google.com/terms?hl=en.
Usage Data such as page views, clicks, browsing history, transaction details, server access times, downloaded files, searches, operating system, length of visits to certain pages, functional information on performance (for example, application version information, diagnostics, and crash logs), and information that we automatically capture using cookies and similar technologies.
When you download and use our mobile app, we and our service providers may track and collect app usage data, such as the date and time the app on your device accesses our services and what information and files have been downloaded to the app based on your device number.
Location Data from which we can identify your geographic location, e.g., approximate location from IP or precise location (if enabled), which you can control via device settings.
Some of this information may be collected using cookies and similar tracking technologies, as further explained in our Cookie Policy.
Information from Other Sources
We may receive information from third party sources, including: fraud prevention providers who verify your data or detect suspicious activity, payment processors, social networks and advertising providers and publicly available sources.
You are not obliged to provide data except where required by law or to access Services. If you provide others’ personal information, you must have their authorization and inform them of our practices.
Return to top3. How We Use Your Information
We use the personal information that we collect from and about you only for the purposes described in this Privacy Policy or for purposes that we explain to you at the time we collect your information.
Legal basis: Where data privacy laws (like the GDPR) require us to identify a legal basis for processing, we will only do so in the following situations:
- Contract - We need to use your personal information to perform our responsibilities under our contract with you (e.g., providing the services you request where we have a direct contract with you).
- Legitimate Interests - We have a legitimate interest in processing your personal information. For example, to provide, secure, and improve our Services, and in communicating with you about changes to our Services.
- Consent - We have your consent to do so. In certain circumstances, we may ask for your consent (separately from any contract between us) before we collect, use, or disclose your personal information, in which case you can voluntarily choose to give or deny your consent without any negative consequences to you.
- Legal Obligation - We need to process your personal information to comply with our legal obligations.
- Vital Interests - Any information collected by us or our third-party partners in compliance with applicable health and safety requirements will only be used to contact attendees or shared with relevant local, government officials. This information is regularly deleted.
The table below set outs the purposes for which we process your personal information and (where relevant) the appropriate legal basis.
| Purpose | Data Category | Legal Basis |
|---|---|---|
To provide the Services and fulfill requests
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If you are a registered user, for account registration and to administer your account
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Communicating with you, marketing, and social sharing
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Business reporting and personalization
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Preventing Fraud and Ensuring Security
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Complying with other legal obligations
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Protecting our legal rights
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5. International Data Transfers
Personal information we collect may be stored and processed in your region, in the United States, or in any other country where we or our affiliates, subsidiaries or service providers maintain facilities. These countries may have data protection laws that are different to the laws of your country (and, in some cases, may not be as protective).
Specifically, Sports Illustrated Tickets is headquartered in New York, United States and the Services are provided in the United States. Our third-party service providers and partners operate both in the United States and Europe. This means that when we collect your personal information, we will process it in any of these countries.
We take appropriate steps to ensure that your personal information is protected in accordance with applicable laws and this Privacy Policy. This includes, for example, implementing standard contractual clauses or another lawful transfer mechanisms approved by the European Commission and/or the United Kingdom or Swiss authorities (as applicable) between our group companies and with our service providers, and implementing additional safeguards where necessary.
Return to top6. How Long We Keep Your Information
We retain your information as long as needed for the purposes described, or as required by law (e.g., tax or financial records). Retention depends on:
- The duration of our relationship with you.
- Legal obligations.
- Dispute resolution needs.
When we have no ongoing legitimate need or legal reason to process your personal information, we will either delete or anonymise it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
Details of retention periods for different aspects of your personal information are available from us on request by contacting us using the contact details provided under the Contact Us heading below.
Return to top7. How We Store and Secure Your Information
We use reasonable organizational, technical, and administrative measures to protect your personal information, including encryption, access controls, and secure data storage. While no system is completely secure, we continuously monitor and update our security practices to provide a level of security appropriate to the risk of processing. If you suspect a security issue or unauthorized access to your account, please contact us immediately at [email protected].
Return to top8. Your Privacy Rights and Choices
Depending on your location and subject to applicable law, you may have the following rights regarding the personal information we control about you:
- You can access, correct, update, delete, and deactivate your personal information.
- In addition, if you are a resident of or visitor from Europe, you can object to processing of your personal information, ask us to restrict processing of your personal information or request portability of your personal information.
- You can opt out of receiving marketing emails from us at any time. For further information see the Marketing Communications section below.
- If you are a resident of a U.S. state with applicable privacy laws, please see our U.S. State Privacy Rights section to learn about additional privacy rights under your state's law.
- If we have collected and processed your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.
- You have the right to complain to a data protection authority about our collection and use of your personal information.
To exercise any of these rights, please contact us using the details set out in the Contact Us section below specifying which right you are seeking to exercise. We will respond to all requests in accordance with applicable law. Please note that we may require additional information from you to allow us to confirm your identity and process your request.
If you are located in the USA, please see U.S. State Privacy Rights to learn about additional privacy rights under state law.
If you are located in Europe, and you are not satisfied with how we have collected and processed your personal information, you may also complain to a data protection authority. Contact details for data protection authorities in the European Economic Area are available here and contact details for the UK information Commissioner's Office are available here.
Marketing Communications
If you supply us with your email address, then in accordance with your marketing preferences, you may receive email messages for marketing purposes, such as providing information on new products and Services, or upcoming events. We may track when you open our email messages or click on the links contained within them.
Opting Out: You have the right to opt out of marketing communications from us at any time. You can exercise this right by clicking on the “unsubscribe” or “opt-out” link in the marketing emails we send you, or by emailing us at the email address set forth in the section entitled Contact Us below. Please note this opt-out will not apply to non-promotional emails, such as those about your account, transactions, servicing, or our ongoing business relations.
Return to top10. Children’s Privacy
We do not knowingly collect personal information from children under the age of 16. If you are under the age of 16, please do not submit any personal information through the Services. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce our Privacy Policy by instructing their children never to provide personal information on the Services without their permission. If you have reason to believe that a child under the age of 16 has provided personal information to us through the Services, please contact us (using the details in the Contact Us section) and we will endeavor to delete that information from our databases.
Return to top11. U.S. State Privacy Rights
This section applies to residents of states with privacy laws, including but not limited to California, Colorado, Connecticut, Virginia, Utah, Texas, Oregon, and Montana. SI Tickets, Inc. is committed to complying with applicable state privacy regulations. We do not sell your Personal Information, including that of minors under 16, as defined by these laws. Below, we outline your rights based on your state of residence. For details on the categories of Personal Information we collect, store, and process, please refer to Sections 2, 3, and 4 of this Privacy Policy.
Your State-Specific Privacy Rights
Depending on your state, you may have the following rights regarding your Personal Information. To exercise these rights, contact us at [email protected] or 646-453-7400. We will verify your identity and respond within 45 days (extendable by another 45 days if complex), as required by law.
Right to Know: You can request:
- The categories of Personal Information we collect about you.
- The categories of sources from which we collect Personal Information.
- The business or commercial purposes for collecting Personal Information.
- The categories of third parties with whom we share Personal Information.
- The specific pieces of Personal Information we have collected about you (where provided by law, e.g., California, Colorado, Connecticut, Virginia).
- Note: Utah residents are limited to categories of data and purposes unless otherwise required.
Right to Delete: You can request deletion of Personal Information we’ve collected, subject to exceptions such as completing transactions, detecting security incidents, complying with legal obligations, or exercising free speech (varies by state).
Right to Opt-Out of Sale/Sharing: We do not sell or share Personal Information for cross-context behavioral advertising (as defined by state laws). If our practices change, we’ll update this policy and provide an opt-out option via a “Do Not Sell or Share My Personal Information” link.
Right to Correct: In states like Colorado, Connecticut, and Virginia, you can request correction of inaccurate Personal Information.
Right to Data Portability: In California, Colorado, Connecticut, and Virginia, you can request a copy of your Personal Information in a portable format.
Right to Non-Discrimination: We will not discriminate against you for exercising your rights, including denying goods/services, charging different prices, or providing different quality, as prohibited by California, Colorado, Connecticut, and Virginia laws.
Right to Appeal (if applicable): Residents of Colorado, Virginia, Texas, Oregon, Montana, Delaware, Iowa, Nebraska, New Hampshire, New Jersey, and Connecticut can appeal a denied request by contacting [email protected] within a reasonable period.
How to Exercise Your Rights
- Contact us: Email [email protected] or call 646-453-7400. Provide your name, email, and state of residence for verification
- Verification: We may request additional information (e.g., account details) to confirm your identity and prevent fraud, consistent with state laws.
- Authorized Agents: If an agent acts on your behalf, they must submit proof of authorization (e.g., power of attorney) and we may require your direct verification.
Additional State-Specific Notes
- California: Complaints can be filed with the California Department of Consumer Affairs at 400 R Street, Sacramento, CA 95814, or (800) 952-5210.
- Colorado, Connecticut, Virginia: You have rights to opt out of profiling in furtherance of decisions with legal or significant effects—contact us to exercise this.
- Utah: Rights are more limited; we’ll comply with requests as required by the Utah Consumer Privacy Act.
12. Updates to this Privacy Policy
The "LAST UPDATED" legend at the top of this Privacy Policy indicates when this Privacy Policy was last revised. From time to time, we may change our privacy practices. We will notify you of any material changes to this Privacy Policy as may be required by law. We will also post an updated copy on our website. Please check our site periodically for updates.
Return to top13. Contact Us
Please feel free to contact us at [email protected] if you have any questions about this Privacy Policy or the information practices of our Services. For other inquiries that are not related to the use of your personal information or your privacy rights under applicable data protection law, please contact customer support at [email protected].
If you have any concerns or questions about the information provided in this Privacy Policy, those in other jurisdictions can also get in touch with us using the following details:
| Country | Local Representative | By Mail | By Email |
|---|---|---|---|
| USA | Sports Illustrated Tickets Inc | 26 Broadway Suite 934, New York, NY 10004. | [email protected] |
| EEA | Lionheart Squared (Europe) Ltd |
| [email protected] |
| UK | Lionheart Squared Limited |
| [email protected] |
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